Thursday, October 31, 2019

How environment affects architecture Assignment

How environment affects architecture - Assignment Example building, the architect has an obligation of knowing the culture of the individuals that surround them, as well as the environment in which the structure is to be laid. It aids in the successful production of buildings for both the behavioral and mental activities. In addition, if an engineer is designing, for an instant, a bridge or even a machine, he/she makes drawings where every line results into great integration of principles and laws from various mechanical sciences. The machines or the structures are designed in a manner that they bear some level strain or perform a particular function (Gissen, 2009). This is quite similar to architectural work where when an architect is designing a structure or a town each minute detail is reliant on the application of set of laws (mechanical). In addition to these laws, they also integrate set of other science principles whose scopes may not be vividly defined such as those that relate human beings with the environment. These sciences such as the climatology and economics among others are as vital as the mechanical sciences. This is to ensure that the structure constituted by the architect protects the various elements that surfaces or are bound to surface due to the structures to be established (Pastor & Molina, 2007). The machines are usually less or not entirely affected by the environment. Moreover, climate has little impact on the machines. However, humans being constantly interact with the environment by either changing it or being changed by the environment. In turn the environment affects buildings and structures (Bergmann, 2009). For example, the climate or microclimate of a particular area or locality and the structures surrounding the building usually mold that particular building in such a way that the shape and the design of the structure may be influenced by the factors highlighted. There are some effects of climate that can be observed on various forms of architectural works. For an instant, the ration

Tuesday, October 29, 2019

Respond Movie Review Example | Topics and Well Written Essays - 250 words - 1

Respond - Movie Review Example After a long duration of attempting to provide answers to his questions, Tim formulated a thesis and his work brought to a halt the raising of more question and judgments. He concluded his research process convinced that Vermeer used optical devices to undertake his work in painting. Tim ultimately answered the numerous questions that he posed and that his critics could have raised. Through setting on a course to establish the techniques that a predecessor artist used in his work, one can say that Tim engages in a process of critical inquiry. To guide the endeavor, he had to pose critical questions that he was to provide their answers based on his research. However, Tim was successful in narrowing down the differences that existed in his initial views and Vermeer’s perception and techniques or tools of art. Through successfully answering his critical questions, he minimizes the broader discourse that would have existed between his perception and Vermeer’s views on the techniques and tools of art. Therefore, Tim harmonizes his views with his predecessor through confirming the validity of his thesis. Tim’s rhetorical situation is that he seems to become obsessed with work that was originally done by another artist. His situation leaves one wondering whether he lacks originality or whether he just needs to prove a point. The fact that he confi rms the techniques used in Vermeer’s work was not any different from what he thought is a sign that there is no discovery that he

Sunday, October 27, 2019

Strategic Business Management And Planning Bentley Security Company Marketing Essay

Strategic Business Management And Planning Bentley Security Company Marketing Essay Business is a dynamic field, (education 1951) where things change fast way. If some company makes mistake in its decisions either short terms or long terms it is always on losing side, and sometimes there is no come back from a dog position in a dynamic market. In this case study we will learn how process models and other tools help to analyze the situation of any business and how companies can effectively use these analysis tools to help them in bad situation as in this case study Bentley Security Company is facing. For answering the three questions of the case study we will go into analysis of the situation using by use of process model analysis, porter five analyses and SWOT analysis, while answering to first question. We will also analyze through the analysis of corporate finance, expansion matrix for company, its product life cycle, its product positioning, its value chain and its competitive position. For answering second question we will analyze why company was fail to realize its core competency related to its value productions. In final question we will answer analyze the expected future profits as said by the CEO of the company that if they will be capable of overcoming the issue of bargain price, return over equity, rising debts, changing security Inc into profit generating component of business and by gaining the confidence of the market . In the end we will conclude the study and will sum it up towards some concrete learning outcome, which can be practical in real business situations which we can face as business strategist working with any company. We will see how any company which facing problems like Bentley Security, can make good strategic choices? 1.1 Background of the study: Bentley is a Security Company that has been trading in Gotham City for twenty five years. Recently, the senior management team met to review progress. Finance Director: I am concerned about our recent financial performance and it seems to me that we are in danger of being taken over at a bargain price. Our return on owners equity is 2% below the industry average and we have a large debt arising from the leverage purchase of Security Services Inc. What we can do to improve our financial results as soon as possible and, at the same time, convince the market that we have a long term viable future? Marketing Manager: In my view we have an excellent portfolio and our problem are mainly due to poor cost control. We progressed from our base in producing domestic alarm systems into commercial systems and then acquired Security Services Inc which provides guard and watch services for commercial premises that capitalized on our core skills at each stage. We decided into diversify because the domestic market was saturated and there have been large increases in the number of suppliers because it is now an easy business to get into as the technology has become standardized. The commercial sector was growing due to the current economic boom; but we have been stuck at 12% market share in the commercial systems market and while Security Services Inc had over 300 service contracts when we acquired it, we have not yet been able to attract any new customers. Human Resource Manager: I should point out that I find it difficult dealing with security personnel and this could be one reason for the fact that we dont make much profit on the security contracts. CEO: If we address the short and long term issues mentioned by the finance director, then we shall remove the incentive for anyone to take us over. But in the meantime, we should investigate the possibility of undertaking a management buy-out (MBO). Issues: Others companies have competing price Finance situation is poor 2% less profits /returns on investors equity Increasing debt Poor cost control Increasing saturation in domestic market Growing new rivals No new customer for security Inc Poor performance of security staff Turning point: Before acquisition of Security Inc Bentley was performing well in alarms production, after acquisition of that company things went poor as Bentley was unable to win new customers. Accounts issues: More expenses at corporate HQ More interest payments on debts Effective use of product development Less expenditure on marketing Control of cash flow that is negative Control of loaning Commercial alarms and security Inc required improvement Product development required as more expenses and attentions on warranty demands Price is far less than market in commercial alarm its 500 as compare to 600 and in security personal its 17000 as compare to 20000 per annum Plus Points: 25 years of experience Good performance in domestic and commercial alarm productions Targets: New targets that could make Bentley again in growth can be its financial targets of increasing the profits and reduction of debts and other costs. Further it also required to win investor confidence over its performance in the market. Suggestions by CEO: Removal of incentives for competitors Management buy-out 2 Question One: Use strategic models to identify the actions the management team might take to deal with Bentleys short term and long term problems. 2 Answer: Bentley is an ideal case study to see how a business that was making progress in last twenty five years suddenly started a decline that brought management to sit and analyze the situation before it is too late. To make a better analysis of situation and get solutions for Bentleys short term and long term problems we need to make following analysis 2.1 Corporate Finance As the study shows that Bentley is suffering from financial problems. So, Bentley management required urgent attention and for that there can be few short term and other long term strategies to control over the finance issues. Short Term Choices: Bentley should make right sizing at its head quarter as it has extra staffing on its head office. It should stop debt as its costing more on payments. Bentley should adjust more on marketing their alarms. Long Term Choices Bentley should get more investment than loan by developing its market position. It should put some finance on product development. It should put finance on marketing. It should invest more on its human resource to get competent staff for security Inc. It should utilize its assets and inventories more into alarm production. Expansion matrix Ansoffs Product and Market Matrix Figure 1: Ansoff Matrix Market Penetration: As it is the strength of the Bentley they must try to recapture and get advantage of the existing market by promoting their domestic alarms and commercial alarms and try to get some repositioning of the brand. Market penetration for Bentley required covering of the four main objectives: Maintain or increase the market share of current products this can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to personal selling Increase usage by existing customers. For example by introducing loyalty schemes. Market Development: They can also go for new markets with the existing product range in these new markets. This means that the product will remains the same, but it is marketed to a new customers. Exporting the product, or marketing it in a new region. There are many possible ways of approaching this strategy, including: New geographical markets; for example exporting the product to a new country New product dimensions or packaging: for example, New distribution channels New pricing policies to attract different customers or create new market segment Product Development: This is a new product to be marketed to existing customers. Here they can develop and innovate new product offerings to replace existing ones. Such products are then marketed to our existing customers. Diversification: Bentley can go for the diversification which can be separated into horizontal and vertical. The horizontal diversification is the addition into the production program like new kind of alarms. The vertical diversification is at the sales stage where company needs to store products according to demand. Product Life Cycle If we compare the two alarms developed by the Bentley we can find that these products are on maturity stage and looking towards a decline as Bentley fail to keep the innovation accordingly. They need more efforts to bring innovation changes and effectiveness of the products so they can put the product back on its growth. Figure 2: Bentley product life cycle Similarly their door supervisors company or security Inc is complete in decline as they fail to generate new customers and now form here it seems total dog stage in a market. Still they can either decide to keep it or they can go back to their core competencies of alarm production. If they want to retain it they need to redesign the human resource management which is completely fail to produce any result since they acquired this company. Figure 3: PLC possibility for Bentley 2.4 Value Chain We can better understand the actions of Bentley through it developed a competitive advantage and create shareholder value by a value chain analysis. In his 1985 book Competitive Advantage, Michael Porter introduced a generic value chain model (M. E. Porter 1998) that comprises a sequence of activities found to be common to a wide range of firms. The aim of these actions is to put forward to the customer a value of product that exceeds the cost of the process, and easily brings in a profit margin. As it can be analyze in value chain model that Bentley have some core competencies and the activities in which it can pursue a competitive advantage as follows: Cost advantage: by better understanding costs and squeezing them out of the value-adding activities. Differentiation: by focusing on those activities associated with core competencies and capabilities in order to perform them better than do competitors. Cost Advantage A firm may create a cost advantage either by reducing the cost of individual value chain activities or by reconfiguring the value chain. As Porter identified ten cost drivers related to value chain activities, So Bentley can go through each and seek what is workable for them in this process: Economies of scale in production of alarms Capacity utilization thats in alarm production Linkages among activities at the company Interrelationships among business units by aligning security inc with alarm business Institutional factors must be controlled especially in security Inc(regulation, union activity, taxes, etc.) At Bentley cost advantage also can be pursued by reconfiguring the value chain. Reconfiguration means structural changes such a new production process, new distribution channels, or a different sales approach. For example, FedEx structurally redefined express freight service by acquiring its own planes and implementing a hub and spoke system. (Fedex 1995-2000) Differentiation Bentley can achieve a differentiation advantage either by shifting individual value chain actions to add to distinctiveness in its alarms or it can get it by reconfiguring the value chain. It can go into forward integration in order to carry out some functions that were performed by its customers like categorization of its alarm systems and models according to customers need. It can adopt a backward integrate to manage over its inputs. It can implement new process technology or utilize a new supply channel. Technology Because technology is in use to some degree in every value creating action, changes in technology can bring competitive advantage. Bentley is using various technologies in both primary activities and support activities as its given below: Inbound Logistics Technologies Transportation of materials Material handling inside production place Material storage at stores Operations Technologies Process of production Machine tools used for production and handling Packaging of the alarms Maintenance of finished goods Testing of alarms Building design operation Outbound Logistics Technologies Transportation of alarms supply to supply stores Material handling inside stores Packaging for supply Communications between all departments involved Marketing and Sales Technologies Media utilization ( Print/electronic/Audio/video) Communications Service Technologies Testing Communications Linkages of Activities Bentley can redesign the alarms for with different shapes and qualities for different customers. This way even it can reduce manufacturing costs. If it is be able to reduce cost in one activity and as a result benefit from a cost reduction in another, from a design change and successfully reduces manufacturing costs and it also further improves due to this costs reduction. Thus it can such improvements the firm has the potential to develop a competitive advantage. Business Units Interrelationships Tangible interrelationships offer direct opportunities to create a synergy among business units. For example, Bentley can make its multiple units share whatever its possible among the business units to share for cost reduction. This sharing of the procurement activity can result in cost reduction. Outsourcing To decide which activities to outsource, managers of Bentley must understand the firms strengths and weaknesses in each activity, both in terms of cost and capacity to differentiate. Managers may consider the following things when selecting activities to outsource. Competitive position Bentley has good track record of twenty five years in alarm business. It is one of good company in market. After it tried to expand its business into security provision (door supervisors) it facing more problem as this new acquisition is not performing well. If we closely analyze the investment situation it still putting les s on alarm business and getting more compare to its security personals business. Company is selling all its products on fair price as compare to market even if they decide to raise price in all precuts still they have advantage over their rivals in the market. They can easily attract customers on this pricing advantage and by creating new innovation in designing or promotions they can still come back into competitive position in the market. 3 Question Two: Is the CEO correct to conclude that these actions will remove all incentive for another company to take over Bentley? 3 Answer: 3.1 Porter Five Analysis of Company In his book Competitive Strategy, Harvard professor Michael Porter describes five forces affecting the profitability of companies. (Porter 1998) These five forces, taken together, give us insight into a companys competitive position, and its profitability. Rivals For Bentley rival is competitor within industry, this rivalry in the industry is very high for Bentley. As these rivals are competing with Bentley over following factors:- à ¢Ã¢â€š ¬Ã‚ ¢ Number of rivals in market à ¢Ã¢â€š ¬Ã‚ ¢ Fixed costs à ¢Ã¢â€š ¬Ã‚ ¢ Product differentiation New Entrants One of the defining characteristics of competitive advantage is the industrys barrier to entry. In security industry its very low for every one starting security firm as there are many barriers from government and its security regulating agencies. Bentley can enjoy benefits of common barriers to entry: à ¢Ã¢â€š ¬Ã‚ ¢ Patents patented technology can be a huge barrier preventing other firms from joining the market. à ¢Ã¢â€š ¬Ã‚ ¢ High cost of entry the more it will cost to get started in an industry the higher the barrier to entry. à ¢Ã¢â€š ¬Ã‚ ¢ Brand loyalty As Bentley is in market since 25 years its definatley have some worth related to its products specially its alarm systems. Substitute Products Bently should look keenly for what the companys other competitors are doing, and what other types of products are available in the market as there is advancement in technology so there is high risk from others competitors for Bentley. As is the case dealing with new entrants, company can go into an aggressively price to its products to keep people from switching. Buyer Power There are two types of buyer power. The first is related to the customers price sensitivity. The other type of buyer power relates to negotiating power.Conversely, if a company sells to a few large buyers, those buyers will have significant leverage to negotiate better pricing. Some factors affecting buyer power are: à ¢Ã¢â€š ¬Ã‚ ¢ Size of buyer à ¢Ã¢â€š ¬Ã‚ ¢ Number of buyers à ¢Ã¢â€š ¬Ã‚ ¢ Purchase quantity Bentley have advantage in its price and durability of products it have less buyers power broblem. Supplier Power When multiple suppliers are producing a commoditized product, the company will make its purchase decision based mainly on price, which tends to lower costs. On the other hand, if a single supplier is producing something the company has to have, the company will have little leverage to negotiate a better price. Here for Bentley things are favorable with less suppliers power as they depend less over the raw materials. A few factors that determine supplier power include: à ¢Ã¢â€š ¬Ã‚ ¢ Supplier à ¢Ã¢â€š ¬Ã‚ ¢ Switching costs à ¢Ã¢â€š ¬Ã‚ ¢ Uniqueness of product 4 Question Three: If the team decides on MBO, how much should they be prepared to pay? 4 Answer: 4.1 Management Buyouts (MBOs) A management buyout MBO is the purchase of a business by its management. Some time owners or the shareholders of any business want to sell the shares of the business or company. For that they give opportunity to the existing management to buy the business. As they know the details of the business and are in a strong position both to worth it and also run it. One can assume that they will make good effort for themselves than for other people. A management buyout is a rare thing in business likely to be a great test of any company and its managements skills in business. Bentley can sell its security Inc as its not performing well and putting problem for the business. For a successful MBO Bentley team may require to focus on some pre MBO arrangement. They not only have to secure their own money and career, but they have to show that they have the vision and proper ability to change their organization and to deliver better outcome as results. Another requirement is their enthusiasm and commitment to convince the management who will buy it that their MBO will work. There are following procedures that required to be followed for a successful MBO. Decision to proceed Managers as investors will be keen to invest in Bentley with predictions which offer the chances of gaining the profits they will invest for. As potential returns maybe higher than current returns because people in new setup will work harder. An understanding of the factors affecting Bentley can help to set forward actions properly. Business plan MBOs are normally highly geared, so the Bentley needs to be able to produce cash and success in the short term. They may have tactics which are practical in the long term, though it will be tricky to assure the investors among management that their future is on growth side. Form the management team A very significant part of a successful MBO is to put a management team that has a high-quality record. Possible investors will like to know how they can make adjustments in than the present team. Bentley must therefore put a clear deliberate plan for the business. Arranging the funding Valuing Bentley Company is complex matter and here is no set rule. Whatever investor will give that will be relate to many things. Those are the balance sheet and current profits. The future potential of the business will be vital but sometimes want of the present owners to sell can be important. Agreeing terms The financing for an MBO normally include the decision-making board and its own interest, its equity and debt position. Different management investors will be looking for diverse returns from this deal, base on the assumed risk they will be taking. Deal co-ordination There can be no set rule for the management to invest into the management buyout. Still, they will require showing the guarantee to the company by creation a major asset of their money, although there can be a massive strain resting on their time and skills. Completion Negotiating for buyout is not always very simple, as there is some concern of unsatisfactory present relations as company is going for MBO. Some management buyout teams can pretense their advisers to take opening move toward success. A talk to buy any business is always a complex activity, and there is fact that seller has vital test. The information contain in the factsheets must never be relied lying on top. 5 Conclusion of Study: We can see that Bentley was handling alarm systems selling effectively but after adopting the security firm it went into many problems. Now it is necessary for them to try a successful management buy-out for that, which can make such arrangements that will help it to get maximum future investment to cover its problems related to other products. Furthermore they can go for a right sizing and downsizing to control the gap of expenses and profits. This way Bentley can go back to its profit position as it was in past before adaptation of the security firm.

Friday, October 25, 2019

somthign new :: essays research papers

Barn Burning: Sarty's Transformation Into Adulthood In William Faulkner's story, "Barn Burning", we find a young man who struggles with the relationship he has with his 37. Beowulf: Unferth, The Same Martyr Beowulf: Unferth, the Same Martyr John Gardner introduces the reader of Grendel to an intimate side of Unferth unseen in the epic poem Beowulf. In Grendel we behold what a 38. Art Art From stick figures in the sand and the earliest animals painted and carved in stone, people worldwide have reacted to the world by Russian Reform and Economics: The Last Quarter of the 20th Century Outline Thesis: As the reformation of the USSR was becoming a reality, Russia's economy was crumbling bene 21. Descartes Vs. Pascal Descartes vs. Pascal For centuries, human beings have been debating over the validity of the use of reason. This is a very, very difficult subject to discuss, as one is fo 22. Heart Of Darkness: Mystery And Suspense Heart of Darkness: Mystery and Suspense It seems like everywhere there is something in life that seems to be left behind. In the books I read about mystery or suspense, th 23. A Liberal Arts Education A Liberal Arts Education A liberal arts education provides students with a broad spectrum of information enabling them to expand knowledge and to advance society in a posi 24. A Discussion On Earthquakes A Discussion On Earthquakes Perhaps Mother Nature offers no greater force than that of the earthquake. Across the span of time, earthquakes have been recorded for their 25. Preserving Our Earth Preserving Our Earth America's endangered areas are deplinishing daily. Natural disasters are a major factor in their disappearance, but the most prominent factor is manki 26. Hemp: The Truth About The Earth's Greatest Plant Hemp: The Truth About the Earth's Greatest Plant In a perfect world there would be a product that could serve as a fuel source, a food source, a paper source, a textile so 27. Wal-mart Is Taking Over Wal-Mart is taking Over Is Wal-Mart good for communities, or is Wal-Mart a wolf in sheep's clothing? With a gross annual sales of over $67 billion and more than 2,000 stor 28. 1984: The Party Has Many Slogans 1984: The Party Has Many Slogans In George Orwell's 1984, the Party, the government of Oceania, has many slogans. One of the sayings is â€Å"Big Brother Is Watching You†.

Thursday, October 24, 2019

Part Five Chapter II

II ‘Brace yourself,' teased Howard Mollison at midday on Saturday. ‘Mum's about to post the results on the website. Want to wait and see it made public or shall I tell you now?' Miles turned away instinctively from Samantha, who was sitting opposite him at the island in the middle of the kitchen. They were having a last coffee before she and Libby set off for the station and the concert in London. With the handset pressed tightly to his ear, he said, ‘Go on.' ‘You won. Comfortably. Pretty much two to one over Wall.' Miles grinned at the kitchen door. ‘OK,' he said, keeping his voice as steady as he could. ‘Good to know.' ‘Hang on,' said Howard. ‘Mum wants a word.' ‘Well done, darling,' said Shirley gleefully. ‘Absolutely wonderful news. I knew you'd do it.' ‘Thanks, Mum,' said Miles. Those two words told Samantha everything, but she had resolved not to be scornful or sarcastic. Her band T-shirt was packed; she had had her hair done and she had bought new heels. She could hardly wait to leave. ‘Parish Councillor Mollison then, is it?' she said, when he had hung up. ‘That's right,' he said a little warily. ‘Congratulations,' she said. ‘It's going to be a real celebration tonight, then. I'm sorry I'm missing it, actually,' she lied, out of excitement at her imminent escape. Touched, Miles leaned forward and squeezed her hand. Libby appeared in the kitchen in tears. She was clutching her mobile in her hand. ‘What?' said Samantha, startled. ‘Please will you call Harriet's mum?' ‘Why?' ‘Please will you?' ‘But why, Libby?' ‘Because she wants to talk to you, because,' Libby wiped her eyes and nose on the back of her hand, ‘Harriet and I've had a big row. Please will you call her?' Samantha took the telephone through to the sitting room. She had only the haziest idea who this woman was. Since the girls had started at boarding school she had virtually no contact with their friends' parents. ‘I'm so desperately sorry to do this,' said Harriet's mother. ‘I told Harriet I'd speak to you, because I've been telling her it's not that Libby doesn't want her to go †¦ you know how close they are, and I hate seeing them like this †¦' Samantha checked her watch. They needed to leave in ten minutes at the latest. ‘Harriet's got it into her head that Libby had a spare ticket, but didn't want to take her. I've told her it's not true – you're taking the ticket because you don't want Libby going alone, aren't you?' ‘Well, naturally,' said Samantha, ‘she can't go alone.' ‘I knew it,' said the other woman. She sounded strangely triumphant. ‘And I absolutely understand your protectiveness, and I would never suggest it if I didn't think it would save you an awful lot of bother. It's just that the girls are so close – and Harriet's absolutely wild about this silly group – and I think, from what Libby's just told Harriet on the phone, that Libby's really desperate for her to go too. I totally understand why you want to keep an eye on Libby, but the thing is, my sister's taking her two girls, so there would be an adult there with them. I could drive Libby and Harriet up together this afternoon, we'd meet up with the others outside the stadium and we could all stay overnight at my sister's place. I absolutely guarantee that my sister or I will be with Libby at all times.' ‘Oh †¦ that's so kind. But my friend,' said Samantha, with a strange ringing in her ears, ‘is expecting us, you see †¦' ‘But if you still wanted to go and visit your friend †¦ all I'm saying is there's really no need for you to attend, is there, if somebody else is with the girls? †¦ And Harriet's absolutely desperate – really desperate – I wasn't going to get involved, but now it's putting a strain on their friendship †¦' Then, on a less gushing note, ‘We'd buy the ticket from you, of course.' There was nowhere to go, nowhere to hide. ‘Oh,' said Samantha. ‘Yes. I just thought it might be nice to go with her – ‘ ‘They'd much prefer to be with each other,' said Harriet's mother firmly. ‘And you won't have to crouch down and hide among all the little teenyboppers, ha ha – it's all right for my sister, she's only five foot two.'

Wednesday, October 23, 2019

Augustus: Person of the Year

Ryan Weber Mrs. Brannan HUM-2211 October, 15, 2012 Person of the year: Augustus How does one define person of the year? Someone who is appointed this title of great honor above every other man or woman in the world. For what it’s worth, I can sum it all up into one name, Augustus. A brave and loyal leader, educated and intelligent man, a political connoisseur, patron of the arts, and a loving husband, what else could be asked from a man of such great achievement?We will be looking into the life, rule, and accomplishments of Augustus, then finish off with an exclusive interview to give us more of an insider look on the â€Å"Person of the year. † â€Å"On March 15, 44 BC, a group of Roman Senators stood over the dead body of Julius Caesar, bloody knives in their hands. They had murdered the Roman leader in an effort to save the Republic from Caesar's aspirations for sole power† (McGill, Sarah Ann) In spring of 44 BCE Augustus formerly known as Gaius Julius Caesar Octavianus, or Octavious for short, became ruler of Rome.Adopted by Julius Caesar after traveling alongside him for many years and throughout many battles, being the only male relative and it being written in Caesars will, Augustus was heir to the throne and quickly began making an impact on roman society. â€Å"Caesar Augustus rose from near obscurity to become the most powerful man Rome had ever seen, and he became perhaps the single most important figure in Rome's long history. † (Sizgorich, Tom. â€Å"Augustus) Starting his reign at age 18, very young and inexperienced he would have to gain the trust and support of the empire as a whole.Very intuitively and keen, he started at the base of it all, the people. Initiating public games loved by them as a source of entertainment, when a comet flew by on the first day, everyone took it as Caesar’s soul ascending to the heavens, this greatly helped win his popularity among his great uncles army he left and also made him allies within the senate. But with allies, would come opponents, one man in particular, Mark Antony, whom was a close ally with Caesar and fought against the party that assassinated him.Tensions between the two were short after they formed a group to eliminate opposing forces such as the one that killed Caesar, lead by Marcus Brutus and Gaius Cassius Longinus. â€Å"The alliance between Antony and Octavian could not last, however; after the defeat of the conspirators, Octavian set about building a base of support for himself among the Romans, anticipating the confrontation with Antony that he knew would come. † (Sizgorich, Tom. â€Å"Augustus) â€Å"Octavian began preparing to confront Antony. Antony had angered many Romans because of his relationship with the queen of Egypt, Cleopatra.Octavian took advantage of this anger to gain further support against Antony. † (â€Å"Augustus, Caesar Octavianus. † Ancient Greece and Rome) Acute and sharp as he was, Augustus began to realize the roman public was outraged that Antony had been willingly manipulated by queen Cleopatra of Egypt. He set out to defeat Antony and Cleopatra’s army. When he finally did so, the couple committed suicide and allowed Augustus to finally have full control over all of Rome. He did not want to rule as his uncle did, so in order to convince the public and senate he would not do so he, articulated the â€Å"Princep† title.Deriving from Latin meaning â€Å"first citizen† suggesting that he held only the same power as all others in the senate, but no one was to be above him in ruling. Augustus wasted no time as sole leader of Rome, he extended the borders, instituted construction of new buildings, water systems and roads. He maintained public order and law, supported writers such as Virgil and Livy to bring back more traditional Roman values, and introduced a new religion to society, â€Å"Christianity. † At one point he offered to relinquish a ll of his power to the senate, but they would not oblige.In fact they revered him even more and allotted him with the title Augustus, which is when he adopted the name and dropped the name Octavious. Augustus proclaimed that he had â€Å"found Rome a city of bricks and left it a city of marble. † (â€Å"Augustus, Caesar Octavianus. † Ancient Greece and Rome) By the end of his rule, Rome was flourishing, rich and prosperous was the whole empire. Lined with armies protecting all borders, creating a safe environment for all of Rome, it has been deemed â€Å"Rome’s Golden Age† or â€Å"Pax Romana† and was the period in time when the civilization experienced the most peace and prosperity.Augustus passed away in AD 14 and Tiberius took control over Rome as his stepson. It is easy to see how Augustus was named Person of the year, he accomplished more in his lifetime than any other individual I can name Reforming government and military, restoring Roman tr aditions and values, and vastly expanding the empire. And gaining the love and support of the people, the senate, and the army at the same time, it’s no wonder why the senate held him at the level of a god when he passed. Works Cited * â€Å"Augustus, Caesar Octavianus. Ancient Greece and Rome: An Encyclopedia for Students. Ed. Carroll Moulton. Vol. 1. New York: Charles Scribner's Sons, 1998. 87-91. Gale Virtual Reference Library. Web. 14 Oct. 2012. * Sizgorich, Tom. â€Å"Augustus. † World History: Ancient and Medieval Eras. ABC-CLIO, 2012. Web. 14 Oct. 2012 * McGill, Sarah Ann. â€Å"Augustus. † Augustus (2009): 1. MasterFILE Complete. Web. 14 Oct. 2012. * â€Å"Augustus, Caesar Octavianus. † Ancient Greece and Rome: An Encyclopedia for Students. Ed. Carroll Moulton. Vol. 1.New York: Charles Scribner's Sons, 1998. 87-91. Gale Virtual Reference Library. Web. 15 Oct. 2012. * Fears, J. Rufus. â€Å"Augustus. † Encyclopedia of Religion. Ed. Lindsay Jones. 2nd ed. Vol. 2. Detroit: Macmillan Reference USA, 2005. 630-631. Gale Virtual Reference Library. Web. 15 Oct. 2012 * Dunstan, William E. Ancient Rome. n. p. : Rowman & Littlefield, 2011. eBook Collection (EBSCOhost). Web. 15 Oct. 2012 (I was not able to log into this EBook the whole time I have been writing this paper, but you have it down as a required cite. )